If you want to improve your blog SEO and rank higher on search engines, changing your Blogger post permalink the right way is very important. A clean and keyword-rich URL helps search engines understand your content better and increases your chances of ranking.
In this complete guide, you will learn how to change the post permalink in Blogger and how to create an SEO-friendly URL structure.
How to Change Blog Post Permalink in Blogger
- Login to your Blogger Dashboard.
- Click on New Post or open an existing post.
- On the right side Settings panel, find the Permalink option.
- Click on Custom Permalink.
- Enter your SEO-friendly URL using hyphens (-) between words.
Example:
change-blog-post-permalink-blogger
- Click Done and then Publish your post.
That’s it! Your custom permalink is now set.
What Is a Permalink in Blogger?
A permalink is the permanent URL of your blog post. It is the link that users and search engines use to access your content.
Example of a default Blogger permalink:
yourblogname.blogspot.com/2026/02/post-title.html
A clean permalink looks professional and improves SEO performance.
Why Is SEO-Friendly Permalink Important?
1. Better Search Engine Ranking
Search engines use URLs to understand your content topic. Including your main keyword in the permalink improves visibility.
2. Improves User Experience
Short and clear URLs are easy to read and remember.
3. Higher Click-Through Rate
Users are more likely to click on a clean and relevant link.
4. Avoids Unnecessary Words
Default URLs sometimes include extra words that are not needed.
How to Create SEO-Friendly Permalink in Blogger
Follow these important tips:
- Use your main keyword
- Keep URL short and simple
- Use hyphens (-) instead of underscores (_)
- Remove stop words like: and, or, the, is
- Use lowercase letters only
- Do not use special characters
Good vs Bad Permalink Example
- Bad URL:
how-to-change-the-post-permalink-in-blogger-in-2026-step-by-step-guide.html
- Good URL:
change-post-permalink-blogger
- Short, clear, and keyword focused.
Important Warning
Do not change the permalink after publishing your post.
If you change it later, your old URL may show 404 error and you can lose traffic unless you properly set up redirects.
Final Thoughts
Changing your post permalink in Blogger is a simple but powerful SEO step. A short, clean, and keyword-rich URL improves ranking, user experience, and click-through rate.
Always set your custom permalink before publishing your post to get the best SEO results.
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